INNOVATIVE

Innovative:   ˈinəˌvādiv  \ adjective
: introducing new ideas; original and creative thinking.

At BakerNowicki Design Studio, we believe each design challenge comes with a variety of potential solutions. Through creative exploration, we help our clients to understand and evaluate alternatives to find the best solution. The innovation that results reflects the collective wisdom of all participants in the design process. As a result, our firm takes a decentralized approach to design to focus our efforts on a results-driven process of exploration and ideation.

Our innovation often results from an adaptive and flexible application of experienced thinking to unique design challenges. Sometimes the solution is obvious but often it is well hidden among the complexities of facts, needs and circumstances. We find that responsive innovation is usually dependent on a true understanding of these variables.